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Digital campaign 

Lightrider R3 Worldcup launch

For 30 years Thömus has established itself as an independent premium bicycle manufacturer and symbolises the Swiss entrepreneurship, innovation and passion. Whether for road, racing or city biking, Thömus bikes are available with electric assistance and motorless. Thömus asked Pitchlab to produce a 3D film to present its new bike Lightrider R3 Wordlcup for its official launch.

History

For 30 years Thömus has established itself as an independent premium bicycle manufacturer and symbolises the Swiss entrepreneurship, innovation and passion. Whether for road, racing or city biking, Thömus bikes are available with electric assistance and motorless. Thömus asked Pitchlab to produce a history film seen through the journey of its founder.